Read my latest writingConnect on LinkedInLearn about SupademoWatch my founder lessons on YouTubeRead my latest writingConnect on LinkedInLearn about SupademoWatch my founder lessons on YouTubeRead my latest writingConnect on LinkedInLearn about SupademoWatch my founder lessons on YouTubeRead my latest writingConnect on LinkedInLearn about SupademoWatch my founder lessons on YouTube
👋Hey, I'm Joseph

Tech founderbuilding delightful products

NYC-based Korean-Canadian entrepreneur building product-led SaaS tools, obsessed with great product experiences and lifelong learning. I work across product, design, growth, and operations to turn complex ideas into simple, high-impact solutions.

Joseph Lee

Started my first business at 14. Been building ever since.

Right now, I'm running Supademo - we help 200,000+ professionals create elegant, high-converting interactive product demos with AI. Profiably scaled to mid-7-figure ARR with a lean, capital efficient team. G2's #5 fastest growing product out of 125,912 in 2025.

Before this, I built Coastline Market - North America's first demand-driven seafood marketplace. Scaled to 7-figure revenues, got into Techstars, made Forbes 30 Under 30 at 22. Then COVID hit, we lost 90% of revenue overnight, and pivoted to Freshline - B2B e-commerce for food distributors.

Outside of work: amateur athlete, big sports fan, foodie, always traveling somewhere new.

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What I Do

Building products that scale, from zero to millions

Ship AI Products

I build AI features users actually use. Demo creation, instant translation, smart editing - practical AI that solves real problems.

Scale SaaS

I grow products profitably. Supademo: 4x YoY, mid-7-figure ARR, 200,000+ users. Bootstrapped, lean team, no VC.

Build in Public

I share the journey. GTM10 winner, G2 Leader 6 quarters running. Lessons from bootstrapping to market leader.

Building in Public

Sharing the journey on LinkedIn and YouTube